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WORKING ON A
NEW BOOK:
"I
invented
Facebook"
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On photo-based
art formats for
community building
developed
by Thierry
Geoffroy/COLONEL
before the invention
of Facebook
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We are
preparing a book on how Thierry
Geoffroy/ COLONEL has
been using photography to
build social community
strategies similar to the
ones Facebook is using.
His methods are based on
voyeurism-exhibitionism
and create a space for
beeing in the now with
shared status and profile
photos.
His exhibitions have thus
since 80s been discovering
new ways of creating
encounters between people
through photography and
sharing of opinions in
public. Already before the
invention of Facebook, his
artistic concepts have
been built up around
terminology including
words such as “friends”,
“statement-posts”,
“password” and “wall”. But
unlike Facebook, Thierry
Geoffroy/ COLONEL’s
projects are not based on
commercial interest
through monitoring of
users' behavior patterns.
It is exclusively an
honest art project. A
project with a clin d'oeil
to Octavio Paz' Marcel
Duchamp: l'Apparence mis
à nu, the
artwork The Bride
Stripped Bare by
Her Bachelors, Even
and Yves Klein's
thought on disparition de
l'intimité individuelle.
Some of the questions
regarding participatory
photography projects have
already been activated in
Sprengel Museum Hannover
during the exhibition Photography
Calling! in 2011
and even earlier in 2002
in the same museum with an
exhibition titled Medienarbeiten
aus den
letzten
10 Jahren (Media-
based Works from the
Last 10 years).
The book “I invented
Facebook" will contain
examples and descriptions
of both historical and new
art projects by Thierry
Geoffroy/ COLONEL where he
uses photography as a
social tool. The book will
try to prove that the
concept of Facebook - the
most popular social media
network in the world, had
already been developed by
an artist long time before
the invention of
Facebook.
In connection with the
book writing, we will
organize a touring
exhibition as well as a
line of seminars and
talks. Interested curators
and institutions are more
than welcome to write
to us for
possible collaborations. |
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In
1989 Thierry
Geoffroy/ COLONEL
published a manifesto on
moving exhibitions. The
manifesto had five
chapters, each explaining
a different type of moving
exhibitions. One of them
was Moving Exhibition
de type Exhibitionniste.
Several exhibition
projects were done in this
method, and soon the
manifesto rules became art
formats. Thierry Geoffroy/
COLONEL uses art formats
as a method or as a
formula that can be
repeated in different
contexts so that the
content or result of the
format is changing each
time it is realized,
depending on people
involved, time, space and
circumstances.
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Adding
textual
statement to
the image on a
changing
exhibition
wall
Apart
from pictures,
the public would
also share
“statements”
about different
social, cultural
or political
topics. During
the exhibition
showing the
photo series Tourist
in Thailand,
the visitors
were asked to
write a short
text next to the
picture they
brought before
hanging it on
the wall where
it automatically
became part of
the actual show.
There was a
natural regular
"update"
taking place as
a participative
process in the
now: a dynamic
process without
top-down
curating, so the
content and
aesthetic of the
wall were
changing with
new visitors
coming and
bringing new
content. Just
like the wall on
Facebook where
the most actual,
new and fresh
posts are on the
top.
The
images were
accompanied by
text, not as a
subtitle or a
curatorial
explanation, but
an embedded
element linked
to the photo.
The text is an
immediate
expression very
sensitive to the
mood at the
given
moment. In
Facebook, we
also see the
combination of
textual
expressions like
status or
statement linked
to images.
The
design of the
space for
expression
The size
and form of the
permitted space
for expression
is part of the
esthetic and
conceptual
decision made by
the artist. The
contributions
from the
audience were
all put in A4
plastic sheets.
This predefined
design element
was part of the
art format as
much as the
fixed formats of
the Facebook
images are
unchangeable
elements of its
design.
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The
art of
collecting
private images
After the
exhibitions and
interactions the
used private
pictures would, with
a permission
from the owners,
become part of
artist's
archive.
Thierry
Geoffroy/
COLONEL is like
Facebook very
interested in
collecting and
organizing the
images received
in the process.
This database is
a growing
collection that
reflects the
people, time and
the place. The
collection is in
itself an
artwork, but it
can also be
used as source
information for
researching and
studying
further.
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On
artistic methods as
sociological tools.
Notes from
curator Tijana
Miskovic
Thierry
Geoffroy/ COLONELs
methods can be
compared to those
of an
anthropologist or
a sociologist. He
is doing the
fieldwork, using
archives,
extracting
information, doing
statistics,
questioning
people,
documenting and
communicating to
others. As I
see it, people are
as much Thierry
Geoffroy/ COLONELs
artistic media as
photography. His
field of work is
as much
photographic as
sociologic.
Some
of the
characteristics
about the artists’
way of working that
differ from other
professions, could
be the ability to
work with a subject
matter without a
definite goal. There
is no final result
from beginning of
the process.
Reflecting on the
process while it
takes place means
that the artwork is
taking shape in its
own process of
creation. An artist
does not have to
follow specific
methods for
analyzing or can
combine several of
them in order to
discover unusual
results. Even very
personal, poetic and
intuitive approaches
to the analyses of
the subject matter
are welcome in the
artistic way of
working. And
finally, the usage
of an image material
in an artistic
praxis is connected
to aesthetics in a
very different and
more solid way than
in many other
professions. An
image would for an
artist not only be
used for research;
The image would not
only be a way
communicate a result
of the research; For
an artist, an image
would be considered
something in itself;
an artwork.
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Thierry
Geoffroy/
COLONEL
Born 1961
www.colonel.dk
Thierry
Geoffroy, also
known as
COLONEL, is a
French artist,
living in
Copenhagen,
Denmark. He
is a format
artist
developing art
formats, most
known being
Emergency Room,
Biennalist and
Critical
Run.Thierry
Geoffroy /
COLONEL has
published 6
books and his
artworks are are
included in
international
museum
collections.He
is Chevalier de
l’ordre des Arts
et des Lettres.
SELECTED GROUP AND ONE-MAN SHOWS
P.S.1/ MOMA New
York, USA; ZKM
Museum
Karlsruhe, DE;
Sprengel Museum,
Hannover, DE;
Moderna Museet,
the Museum of
Modern Art,
Stockholm, SE;
HEART- Herning
Museum of
Contemporary Art
Denmark,
Herning, DK;
Plazzo Delle
Arti Napoli, IT;
The Museum of
Contemporary
Art, Roskilde,
DK; Galerie
Asbaek
Copenhagen, DK;
The Maldives
Pavilion, Venice
Biennale,
Venice, IT;
Liverpool
Biennial,
Liverpool, UK,
Manifesta
Biennal, Murcia,
ES; National
Museum Rejkavik,
FI; Galerie Olaf
Stüber, Berlin,
DE, IKM Museum,
Oslo, NO; Fries
Museum,
Leeuwarden, NL;
Devron Arts,
Huntly,
Aberdeenshire,
SCO; The Model,
Sligo, IR;
Fotografisk
Center,
Copenhagen, DK;
Cairo Biennale,
Cairo, EG;
Blackwood
Gallery Toronto,
CAN; Galerie
Ileana Tounta,
Athens, GR;
Kunsthalle
Osnabrück,
Osnabrück, DE.
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