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WORKING ON A NEW BOOK: 

 

"I invented 
Facebook"

- On photo-based art formats for community building developed
by Thierry Geoffroy/COLONEL before the invention of Facebook


We are preparing a book on how Thierry Geoffroy/ COLONEL has been using photography to build social community strategies similar to the ones Facebook is using. His methods are based on voyeurism-exhibitionism and create a space for beeing in the now with shared status and profile photos.

His exhibitions have thus since 80s been discovering new ways of creating encounters between people through photography and sharing of opinions in public. Already before the invention of Facebook, his artistic concepts have been built up around terminology including words such as “friends”, “statement-posts”, “password” and “wall”. But unlike Facebook, Thierry Geoffroy/ COLONEL’s projects are not based on commercial interest through monitoring of users' behavior patterns. It is exclusively an honest art project. A project with a clin d'oeil to Octavio Paz' Marcel Duchamp: l'Apparence mis à nu, the artwork The Bride Stripped Bare by Her Bachelors, Even and Yves Klein's thought on disparition de l'intimité individuelle.



Some of the questions regarding participatory photography projects have already been activated in Sprengel Museum Hannover during the exhibition Photography Calling! in 2011 and even earlier in 2002 in the same museum with an exhibition titled Medienarbeiten aus den letzten 10 Jahren (Media- based Works from the Last 10 years).

The book “I invented Facebook" will contain examples and descriptions of both historical and new art projects by Thierry Geoffroy/ COLONEL where he uses photography as a social tool. The book will try to prove that the concept of Facebook - the most popular social media network in the world, had already been developed by an artist long time before the invention of Facebook. 

In connection with the book writing, we will organize a touring exhibition as well as a line of seminars and talks. Interested curators and institutions are more than welcome to write to us for possible collaborations.

In 1989 Thierry Geoffroy/ COLONEL published a manifesto on moving exhibitions. The manifesto had five chapters, each explaining a different type of moving exhibitions. One of them was Moving Exhibition de type Exhibitionniste. Several exhibition projects were done in this method, and soon the manifesto rules became art formats. Thierry Geoffroy/ COLONEL uses art formats as a method or as a formula that can be repeated in different contexts so that the content or result of the format is changing each time it is realized, depending on people involved, time, space and circumstances. 


 

Sharing own private images to be able to see others

In order to see the exhibition What about Tourism Forbidden for Voyeurs, the public had to bring their own private tourist photos as “password” for entering the exhibition place. In this way, the artist was creating solidarity and common ground for mutual sharing of private information. To agree on exhibiting one's own private photos in order to see other people's private photos is very similar to the privacy policy on Facebook and other social media platforms, where only those who have a profile can see other users profile.

Self-representation with images  
Each person would choose a picture with great care since it would be the image that represents them.  The picture would often be hanging on once clothes. Wearing one's own picture visibly in a public sphere leads us to questions and reflections regarding self-representation and its interpretation within different social groups, cultures, professions, and generations.



 

 

Circulation of images

The circulation of the photos and text was in the meantime illustrating how statements can become mobile and re-contextualized based on a place and time they appear. Each time generating a new dialogue. Similar to the function of “sharing” on Facebook, where the image and text content by in a single click can move from one context to another. 
Many times the “wall” for moving exhibition were also moving. The walls for the artworks could be bodies of the participants and their moving around the public space would constantly change the context for the exhibition as well as the interpretation of artworks. 







Adding textual statement to the image on a changing exhibition wall

Apart from pictures, the public would also share “statements” about different social, cultural or political topics. During the exhibition showing the photo series Tourist in Thailand, the visitors were asked to write a short text next to the picture they brought before hanging it on the wall where it automatically became part of the actual show. There was a natural regular  "update" taking place as a participative process in the now: a dynamic process without top-down curating, so the content and aesthetic of the wall were changing with new visitors coming and bringing new content. Just like the wall on Facebook where the most actual, new and fresh posts are on the top.

The images were accompanied by text, not as a subtitle or a curatorial explanation, but an embedded element linked to the photo. The text is an immediate expression very sensitive to the mood at the given moment. In Facebook, we also see the combination of textual expressions like status or statement linked to images. 
 

The design of the space for expression

The size and form of the permitted space for expression is part of the esthetic and conceptual decision made by the artist. The contributions from the audience were all put in A4 plastic sheets. This predefined design element was part of the art format as much as the fixed formats of the Facebook images are unchangeable elements of its design. 

The art of collecting private images

After the exhibitions and interactions the used private pictures would, with a permission from the owners, become part of artist's archive.
Thierry Geoffroy/ COLONEL is like Facebook very interested in collecting and organizing the images received in the process. This database is a growing collection that reflects the people, time and the place. The collection is in itself an artwork, but it can also be used as source information for researching and studying further.


On artistic methods as sociological tools. Notes from curator Tijana Miskovic

Thierry Geoffroy/ COLONELs methods can be compared to those of an anthropologist or a sociologist. He is doing the fieldwork, using archives, extracting information, doing statistics, questioning people, documenting and communicating to others. As I see it, people are as much Thierry Geoffroy/ COLONELs artistic media as photography. His field of work is as much photographic as sociologic. 
Some of the characteristics about the artists’ way of working that differ from other professions, could be the ability to work with a subject matter without a definite goal. There is no final result from beginning of the process. Reflecting on the process while it takes place means that the artwork is taking shape in its own process of creation. An artist does not have to follow specific methods for analyzing or can combine several of them in order to discover unusual results. Even very personal, poetic and intuitive approaches to the analyses of the subject matter are welcome in the artistic way of working. And finally, the usage of an image material in an artistic praxis is connected to aesthetics in a very different and more solid way than in many other professions. An image would for an artist not only be used for research; The image would not only be a way communicate a result of the research; For an artist, an image would be considered something in itself; an artwork.

Thierry Geoffroy/ COLONEL
Born 1961
www.colonel.dk

Thierry Geoffroy, also known as COLONEL, is a French artist, living in Copenhagen, Denmark. He is a format artist developing art formats, most known being Emergency Room, Biennalist and Critical Run.Thierry Geoffroy / COLONEL has published 6 books and his artworks are are included in international museum collections.He is Chevalier de l’ordre des Arts et des Lettres.

SELECTED GROUP AND ONE-MAN SHOWS
P.S.1/ MOMA New York, USA; ZKM Museum Karlsruhe, DE; Sprengel Museum, Hannover, DE; Moderna Museet, the Museum of Modern Art, Stockholm, SE; HEART- Herning Museum of Contemporary Art Denmark, Herning, DK; Plazzo Delle Arti Napoli, IT; The Museum of Contemporary Art, Roskilde, DK; Galerie Asbaek Copenhagen, DK; The Maldives Pavilion, Venice Biennale, Venice, IT; Liverpool Biennial, Liverpool, UK, Manifesta Biennal, Murcia, ES; National Museum Rejkavik, FI; Galerie Olaf Stüber, Berlin, DE, IKM Museum, Oslo, NO; Fries Museum, Leeuwarden, NL; Devron Arts, Huntly, Aberdeenshire, SCO; The Model, Sligo, IR; Fotografisk Center, Copenhagen, DK; Cairo Biennale, Cairo, EG; Blackwood   Gallery Toronto, CAN; Galerie Ileana Tounta, Athens, GR; Kunsthalle Osnabrück, Osnabrück, DE.
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COPENHAGEN ULTRACONTEMPORARY BIENNALE · Copenhagen · Copenhagen 2300 · Denmark